Free delivery above ₹499 · Cool-ground in Raipur · Zip-lock packs, so nothing goes stale · As seen on Shark Tank India
Hello from Raipur
Because even "just a pinch" ends up in someone's dinner. In 2018, two brothers in Raipur, Akash Agrawalla and Ashish Agrawal, decided the humble masala dabba deserved a little more care. That's still the whole idea.
Eight years
Who we are
A modern, quick-commerce-first brand built for a new generation of Indian kitchens. Whole spices is a category people buy again and again and almost never by name. Leading it is our first job. Everything we make after that has to clear the same bar.
Why ZOFF exists
Every dish begins with its ingredients, and most people buy them with very little to go on. ZOFF exists to take responsibility for what sits behind the packet, and to show it.
We take responsibility for every product carrying the ZOFF name: how it is sourced, processed, tested and delivered. If we say a product is better, we show why.
Sourced with careTested and disclosedWhole spices first. Every category after that has to earn the name. Someone who trusts our jeera should be able to pick up the next ZOFF product without thinking twice.
Whole spices firstSame standards, every packA few firsts. A lot of flavour.
From our very first order to your next one.
Two brothers, one hometown and a plan to give everyday spices a fresh start. The factory doors open and, in May, someone says yes. Order number one.
Flipkart and CRED give more people a way to bring ZOFF home. A couple of years later, BigBasket puts us on the weekly grocery list.
We carried our spices and our story onto Shark Tank India. Quite a room to walk into, and quite a pitch to remember.
Backing from JM Financial helps us take the next big step, without changing how fussy we are on the factory floor.
Seasonings, one-minute marinades and five-minute gravies join the family, for the nights you'd rather not chop twelve things.
Shop shelves, quick commerce, our own store. We're still finding new ways to be part of dinner, and we're still getting started.
Field to flame
Starting with spices, this is how we put our commitment into practice — the same five steps on every batch.
We buy raw material from India’s main spice growing regions and process it at our own facility in Raipur.
Own facility, RaipurWhole spices are sorted by hand before they are cleaned and graded by machine, so what reaches the pack is clean and consistent.
Sorted by hand
Air Classifying Mill technology grinds our powders at low temperature, which protects the natural oils that carry aroma and flavour.
Air Classifying MillSpices lose aroma to air and light. Our zip lock packs reseal, so the last spoon works like the first.
Zip lockPurity and quality checks are backed by test reports, alongside clear information on how each spice is sourced, processed and tested.
Backed by test reports
Our brand ambassador
Shilpa Shetty Kundra has spent years reminding India to eat well and cook at home. That's exactly the kitchen we make spices for. The everyday one, where dinner is made from scratch and someone always sneaks a taste before it's served.
One OK sign from her and we were sold.
#KnowTheBrand
It's going into your food. You're allowed to be curious about who makes it and what goes into it.
Flip the pack and read the ingredients. A familiar spice still deserves a second look. Ours usually has one line.
Look for a maker, an address and a way to reach them. Ours: Asquare Food and Beverages, Urla, Raipur. Come say hi.
Batch number, best-before date, lab results. If a claim leaves you with a question, ask for the answer. We'll send it.
Est.2018RaipurA note from the founders
Every dish begins with its ingredients, and most of us buy them with very little to go on. With whole spices, colour, size and price tell only part of the story. The rest sits behind the packet: where it came from, how it was cleaned, what it was tested for.
We started ZOFF to take responsibility for that part, and to show it. If we say a product is better, we'll show you why. If a pack ever lets you down, tell us. We'll listen, put it right and fix what caused it.
The people behind your pinch
Good masala doesn't make itself. These are a few of the people who make ZOFF happen, plus the milling, lab and packing crew on the Raipur floor.
Co-founder and Director
Co-founder and Director
Chairman
VP - Sales & Ops
Plant Head
HR Head
Marketing Head
Chief of Staff
Chief Growth Officer
AGM - Founder's Office
As seen on Shark Tank India
From Raipur to the Shark Tank India stage, our story has found a few new tables. The one we're most excited about? Yours.
Watch the pitchZone of Fresh Foods. A short name for a pretty full spice rack.
In our own plant in the Urla industrial area, Raipur, Chhattisgarh. Cleaning, grinding, quality checks and packing all happen under one roof.
Yes. Alongside whole spices, powders and masalas, there are seasonings, kitchen staples, marinades and five-minute gravies.
We love showing people around. Drop us a message on the contact page and we'll find a time.
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