About ZOFF Foods
ZOFF Foods was started in 2018 by brothers Akash Agrawalla & Ashish Agrawal. Based in Raipur, the company has quickly become one of India's leading spice brands, offering a wide range of products including whole spices, powdered spices, blended spices, dry fruits, 5 minute gravy and marinade mix.
ZOFF is known for using India's first cool grinding technology, which maintains the natural flavour, aroma, and nutrients of the spices. We also use zip lock packs to ensure freshness and convenience.
10,000+
Retail Stores
Shark Tank
India Season 2
JM Financials
Backed by
History of ZOFF Foods
ZOFF (Zone of Fresh Foods) was founded in 2018 with a clear vision: to revolutionise the traditional spice industry by offering premium quality, pure, and unadulterated spices.
Idea & Foundation
ZOFF was conceptualized. Market research and groundwork initiated, focusing on pure and unadulterated whole spices.
Brand Launch
ZOFF was officially launched and introduced cold grinding technology. Started with initial distribution and retail expansion.
Growth & Recognition
Expanded into blended and ground spices. Enhanced online and offline visibility.
National Presence & Shark Tank Recognition
Featured on Shark Tank India. Expanded e commerce and retail reach and focused on brand storytelling and marketing.
Celebrity Endorsement & Scaling Up
Hired Shilpa Shetty as a brand ambassador. Strengthened retailer relationships and supply chain. Won Startup of the Year Award.
Retail Expansion & Innovations
Entered DMart and Modern Trade, launched an ad campaign with Shilpa Shetty, expanded into kitchen essentials and added dry fruits and other products. Raised ₹40 Cr funding, touched ₹100 Cr ARR.
Launch of New Products
Launched innovative new categories including Seasonings, Marinade Mixes, and Ready to Cook Gravies.
More Than Just Nourishment
At ZOFF, we believe that food is more than just nourishment. It is a connection to our roots, an expression of tradition, and a symbol of trust.
Our philosophy lies in blending age old culinary wisdom with modern, hygienic innovations to deliver consistent quality without compromise.
Accountability
We take full ownership of our products and promises
Agility
We adapt quickly to evolving customer needs
Inclusivity
We cater to every kitchen, from home cooks to global chefs
Passion & Trust
We bring heart into every process and earn trust with every pinch of spice
From Indian homes to international kitchens, ZOFF is a trusted name for purity, flavour, and quality. We do not just offer ingredients. We enrich meals and inspire confidence.
What Makes Us Unique?
Pioneering technologies that preserve the essence of Indian spices
Cool Grinding Technology
Spices begin to lose their taste and strong smell at around 60°C. But most spice companies still use old grinding machines like hammer mills that get as hot as 120°C.
We are the first in India to use cool grinding technology, which grinds spices at lower temperatures. So that our spices can keep their natural flavour and smell until you start to cook.
<60°C
Grinding Temp
Airtight
Resealable Pack
Zip Lock Packaging for Spices
Once you open a spice pack, it starts to lose freshness and flavour and needs to be stored in a separate airtight container.
But at ZOFF, we are the first in India to use zip lock packaging for spices. These packs are airtight and resealable, so the spices stay fresh for many days. And they look so good you do not have to transfer them to a different box.