ZOFF News: Latest Media Coverage & Updates of ZOFF Foods
Q-Comm delivery tracking pages turn into high-stakes ad zones this IPL season
"Akash Agrawalla, Co-founder, ZOFF Foods, commented, “Most of the premium ad spots — like the order confirmation or delivery tracking pages — are better suited for impulse-buy products. Spices, however, aren’t typically impulsive purchases. So, we usually prefer placing our ads in the category section or in 'related products' sections where there's contextual relevance, like when someone is buying ingredients that pair well with spices.”"
Skills Over Degrees: The New Hiring Paradigm Companies Are Embracing
Akash Agrawal, Co-Founder of ZOFF Foods, stated, “Degrees aren’t obsolete, but they’re no longer the sole benchmark of talent. In many operational and creative roles, especially within manufacturing and marketing, we’ve found that attitude, problem-solving, and hands-on expertise often outweigh formal qualifications. The shift is about recognising potential beyond the paper.”
Quick-commerce pushes ad revenue for profitability
Akash Agrawal, co-founder, ZOFF Foods, an online spices and seasoning products brand, is chalking out business plans for the new financial year. He aims to expand ZOFF’s presence on quick-commerce (q-comm) platforms like Zepto, Blinkit, Swiggy Instamart and others, maximise availability in their dark stores and step-up marketing.
Ghibli Magic Delivered
ZOFF Foods have Ghibli-fied the image of its founders receiving a cheque from Shark Aman Gupta at Shark Tank India.
Transitioning from steel to spice: How ZOFF Foods is setting new benchmarks
Akash Agrawal, Co-Founder, ZOFF Foods, is redefining the spice industry with its commitment to purity, innovation, and quality.
Importance of quality control in food processing for FMCG brands
Food is much more than just sustenance; it’s an experience, a cultural connection, and a reflection of a brand’s values. Every meal, every bite, tells a story—whether it's the comfort of a home-cooked meal or the excitement of a new culinary discovery.
From ‘Thanda Matlab Cola’ to ‘Khade Masale Matlab ZOFF’—this startup wants to own the spice rack
Co-founder of ZOFF Foods, Akash Agrawalla, reveals that expanding beyond e-commerce, the brand eyes offline retail and ready-to-cook offerings.
Shark Tank to Series A: Akash Agrawal Discusses ZOFF’s Growth Strategy
Co-founder of ZOFF Foods, Akash Agrawalla shares his journey of establishing ZOFF Foods in 2018, highlighting the brand’s commitment to exceptional flavor and health benefits, as well as the inspiration behind their latest campaigns.
High Performance Delivered
ZOFF Foods allocates a significant majority of its ad budget to performance marketing, with around 90% focused on driving direct conversions. However, as the brand matures, it’s shifting its focus towards building long-term brand equity, with traditional branding now accounting for around 10% of its ad spend.
ZOFF Foods Returns to Shark Tank India Season 4, Ready to Scale with a Bigger Vision
ZOFF Foods is back again on Shark Tank India – Season 4, this time with a bigger kick to it, after their first appearance 2 years ago. They’ve been invited yet again returning to talk about his success story and to bring about a major shift to the whole spice market and create a name for themselves which resonates with their tagline “Khadey Masale Matlab ZOFF”.
ZOFF Foods Returns to Shark Tank India Season 4 with a Game-Changing Vision for Growth
ZOFF Foods is back again on Shark Tank India – Season 4, this time with a bigger kick to it, after their first appearance 2 years ago. They’ve been invited yet again returning to talk about his success story and to bring about a major shift to the whole spice market and create a name for themselves which resonates with their tagline “Khadey Masale Matlab ZOFF”.
ZOFF Foods Re-enters Shark Tank India Season 4 with Bigger Goals and Vision
ZOFF Foods is back again on Shark Tank India – Season 4, this time with a bigger kick to it, after their first appearance 2 years ago. They’ve been invited yet again returning to talk about his success story and to bring about a major shift to the whole spice market and create a name for themselves which resonates with their tagline “Khadey Masale Matlab ZOFF”.
ZOFF Foods Returns to Shark Tank India Season 4, Unveils a Bold New Vision
ZOFF Foods is back again on Shark Tank India – Season 4, this time with a bigger kick to it, after their first appearance 2 years ago. They’ve been invited yet again returning to talk about his success story and to bring about a major shift to the whole spice market and create a name for themselves which resonates with their tagline “Khadey Masale Matlab ZOFF”.
ZOFF Foods returns to Shark Tank India Season 4 with a bigger vision
ZOFF Foods is back again on Shark Tank India – Season 4, this time with a bigger kick to it, after their first appearance 2 years ago. They’ve been invited yet again returning to talk about his success story and to bring about a major shift to the whole spice market and create a name for themselves which resonates with their tagline “Khadey Masale Matlab ZOFF”.
Quality, convenience, and innovation will shape the future of spices—ZOFF is here to lead: Akash Agrawal
Akash Agrawal shares insights on ZOFF’s journey, market disruption, and future ambitions.
Digital grabs nearly 35% of FMCG ad budgets as traditional media holds ground
ZOFF Foods opt for digital ads to provide real-time analytics, allowing brands to track conversions, optimize spends, and achieve better ROI.
Exclusive | Akash Agrawal: Shilpa Shetty’s presence positions ZOFF as the healthier choice in the spice market
Akash Agrawal, Co-founder of ZOFF Foods, shares insights into the inspiration and strategic vision behind the brand’s latest campaign, Khadey Masale Matlab ZOFF. Agrawal explains how the campaign, powered by the credibility and influence of Shilpa Shetty, sets a new benchmark in the spice industry.
Exclusive: Experts weigh in on anti-marketing and de-influencing
Akash Agrawal shares that, “At ZOFF Foods, we’ve learned that authenticity is key. While we collaborate with trusted names like Shilpa Shetty, we ensure that our partnerships are rooted in a genuine belief in our products.”
Demand for whole spices on the rise as changing consumer preference post COVID drives growth
The growth of the branded spices market has been fuelled by changing consumer preferences accelerated by the pandemic, said Akash Agarwal, founder, ZOFF Foods, a Raipur based start-up which primarily deals with spices.
Union Budget 2025-26: Expert Insights on Growth and Innovation
Akash Agrawal, Co-founder of ZOFF Foods share that "We are excited about the growing opportunities presented by the Union Budget 2025, which highlights a dedicated Makhana Board and a renewed focus on boosting Makhana production. At ZOFF Foods, staying relevant is crucial. Currently, a significant part of our business stems from Makhana sales, contributing meaningfully to our overall sales and revenue, alongside our spices business."
Budget 2025: Key Changes Needed in the PLI Scheme
Akash Agrawal, co-founder of ZOFF Foods, an MSME working in the food processing and spice industries, also feels that “simplifying the application process and providing timely payouts will make a significant difference, especially for smaller businesses, allowing them to access these benefits and drive innovation.”
ZOFF Foods aims to strengthen offline presence, begin exports this fiscal
Chhattisgarh-based ZOFF Foods, which is expecting its revenue to cross Rs 100 crore this financial year, is planning to expand its offline presence in the country and begin exports, ZOFF Foods co-founder Akash Agrawalla has said.
JM Financial-backed ZOFF Foods looking to raise Rs 150 crore for offline expansion
JM Financial-backed packaged spices and seasoning company ZOFF Foods is looking to raise Rs 150 crore in the coming months, amid plans to scale into the ready to cook segment while also expanding sales in the offline channels, co-founder Akash Agrawalla told Moneycontrol.
Quick-commerce pushes ad revenue for profitability
Akash Agrawal, co-founder, ZOFF Foods, an online spices and seasoning products brand, is chalking out business plans for the new financial year.
ZOFF Foods Eyes Rs 200 Cr Revenue, Offline Expansion In FY26: Co-founder
Akash Agrawalla shares insights on the evolving spices market, the company’s product portfolios, growth projections, as well as future initial public offering (IPO) plans
ZOFF Foods Targets Rs 200 Cr Revenue, Offline Push In FY26: Co-founder
Akash Agrawalla shares insights on the company’s growth projections, product portfolios, future initial public offering (IPO) plans as well as the evolving spices market.
How ZOFF is modernising Indian spice industry through innovation and automation
Indian households are now demanding clean-label and standardised spice products. At the forefront of this transition is ZOFF Foods, a Raipur-based startup that is redefining how Indian spices are packaged and consumed.
The birth of next-gen wearables; Modernising Indian spices
At the forefront of this transition is Raipur-based startup ZOFF Foods, which is redefining how Indian spices are packaged and consumed.
Raipur-based ZOFF is shaking up India’s legacy spice market
Raipur-based ZOFF is shaking up India’s legacy spice market with smart automation, quality spices, and a consumer-centric approach.
In-depth: Speed is the New Strategy - Why Brands Can’t Ignore Q-Commerce
"Akash Agrawal, Co-Founder of ZOFF Foods, said: “Consumers today are not just buying products; they’re buying time and convenience. It’s changing how we position our brand—from top-of-mind awareness to ‘top-of-need’ fulfillment.” "
How Q-Commerce is reinventing retail from Metros to Mandis
Akash Agrawal, Co-founder of ZOFF Foods share that "We’re enabling retail partners with digital visibility and faster replenishment systems. Embrace speed, personalization, and convenience while leveraging your roots.”
Nine marketers on reimagining Mother’s Day campaigns
Akash Agrawalla, Co-Founder of ZOFF Foods, said “Earlier, it was all glossy visuals and idealized motherhood. Today, brands are embracing real, diverse stories of working moms, single moms, and mother figures. Audiences want authenticity, especially younger ones who connect more with lived experiences than polished portrayals.”
How brands are embracing less-is-more packaging
"Minimal packaging is an opportunity to stay true to our brand's core values- clean, honest and modern. It's not simply a cost cutting exercise; it's about creating an authentic connection with our customers by focusing on what truly matters- the product itself." Said by Akash Agrawal, Co-Founder of ZOFF Foods
Shelf to Screen: What the Rise of D2C Means for Traditional Spice Brands
The Indian spice market, long defined by legacy brands on retail shelves, is undergoing a flavorful evolution. A quiet but powerful shift is unfolding, as direct-to-consumer (D2C) spice brands take root and thrive in the digital ecosystem.
E-commerce for everything essentials; navigating the online shift in FMCG
Akash Agrawalla, Co-Founder of ZOFF Foods talks about how consumers are increasingly turning into digital platforms not only for discretionary items, but also for everyday essentials.
ZOFF’s sweet spot in the spice market
The young D2C brand from the steel hub of Raipur is zesting up the category with innovative products and packaging.